Dream of Starting Your Own Business? Making the Go/No-Go Startup Decision
Making the Go/No-Go Startup Decision
Test your new business idea during a weekly workshop series, five Wednesdays, March 1 - 29, 6-9 p.m., at YWCA Greater Harrisburg’s Center for Employment, Education and Entrepreneurial Development (CEEED), 1301 Derry Street, Harrisburg, PA, 17103. Designed and led by Susquehanna SCORE, the region’s leading provider of business mentoring and education, the SCORE business
start-up specialists will give you the tools and information to determine if your idea is ready to become a new business.
All conversations during these workshops are held in the strictest of confidence. However, attendees can feel free to discuss as much or as little of their business details as they want to in front of their fellow classmates. Individual mentoring will be available to all attendees.
REGISTER ONLINE AT WWW.SUSQUEHANNA.SCORE.ORG OR CALL SUSQUEHANNA SCORE (717) 845-8830
ALL 5 SESSIONS FOR ONLY $20.00 (PAST AND PRESENT MILITARY IS FREE)
Week 1: Concept
March 1, 6:00-9:00 pm
Introduce your business ideas (Note: Peer and leader confidentiality is always respected during the sessions.) We will discuss: Entrepreneurship, Critical Success Factors, Knowing Your Options,
Components of Business, Evaluation Tools, and Making It Legal.
Week 2: Advertising & Marketing
March 8, 6:00-9:00 pm
Draft your 30-second elevator pitch; review pricing strategies; and define target markets. Discuss The 4 “Ps” of Marketing; Advertising vs. Marketing; Networking & PR; Social Media and Web Presence.
Week 3: Funding & Financials
March 15, 6:00 - 9:00 pm
Understand credit and learn about all the possible funding options, from traditional to emerging; and survey the financial basics (P&L, Cash Flow, Balance Sheet, etc.).
Week 4: Sales & Management
March 22, 6:00-9:00 pm
Lay out a sales strategy for your product or service. Draft a management plan for your business: operational, administrative, and organizational. Discuss HR, including recruiting, hiring, training, and terminating; pros and cons of part-time and full-time employees.
Week 5: Presentations
March 29, 6:00-9:00 pm
Put it all together with a panel of subject matter experts; share Q and A time with experts and peers; make a 3-5 minute presentation of your business; and receive a certificate for workshop completion.